Thoughts Over 140 Characters
MG Siegler just nails it.
The truth is that the Internet, like all the other technologies before it, is a transformative tool that could scale the film industry to new heights (in terms of both popularity and profit). But such an end requires some work and some rethinking.
Namely, because the barriers to entry for distributing and accessing content have been significantly lowered, the prices should be lowered as well. But Hollywood doesn’t like that. Even though they were largely arbitrary to begin with, they have no desire to lower prices. If anything, they’d like to raise them.
And then again:
TweetThe iTunes model for music has proven that people will pay for content. You just have to make it as accessible as possible. That means both price and distribution points.
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jtarrio posted this